2013-11-28 – Mayor Launches Video about Violence Prevention

The City of Charlottetown held an official launch of a new, eye-opening video produced by the Mayor’s Purple Ribbon Task Force on Family Violence Prevention on Thursday, November 28.


Mayor Clifford Lee with some of the students who participated in the “Talk About It” video along with their teacher Gordie Cox from Colonel Gray High School.

The video, “Talk About It”, features a group of Charlottetown young people sharing what they learnt about the causes of violence, forms of violence, ways to prevent it and where to get help. The Mayor’s Purple Ribbon Task Force created this video to raise awareness on family violence and also to open the lines of communication so that many cases of violence can be avoided.

“This is such an important issue and our hope is that this video can open up discussions and also raise awareness about the different types of abuse,” said Mayor Clifford Lee. “We hope this video can be used in classrooms and shared with young people across the Island as a discussion starter on issues of violence and help provide them the tools to deal with these situations. The Purple Ribbon Taskforce Members have put a lot of time and energy into the creation of the great video and I want to personally thank them for all their hard work.”

The Purple Ribbon Taskforce was formed in 2001 after a case of domestic violence in our community ended in tragedy. The City’s goal ever since has been to spread awareness of the impacts of family violence and stress the importance of prevention. The Mayor’s Task Force meets regularly at City Hall to consult with the Mayor on matters related to family violence and other relationship abuse, and to coordinate activities and projects. Members include: Mayor and City staff representatives, PEI Rape and Sexual Assault Centre, PEI Advisory Council on the Status of Women, Interministerial Women’s Secretariat, Provincial Community Chaplaincy, and the PEI Family Violence Prevention Consultant.

“We’re so pleased the Mayor’s Purple Ribbon Task Force is launching this video during the Purple Ribbon Campaign Against Violence,” said Jane Ledwell, PEI Advisory Council on the Status of Women. “Healthy relationships are important for everyone. Young people are learning to negotiate relationships independently, at home, at school and in intimate settings. As a community, we can support them to have good relationships and prevent violence by giving them tools to talk about what makes relationships healthy and unhealthy.”

As quoted from one student in the “Talk About It” video: “It kind of surprised me how many people are actually in abusive relationships and even more how many teenagers are. I was quite shocked when we were talking about it and I realized that many teenagers are in abusive relationships today.”

A resource sheet with applicable websites is available at: http://www.charlottetown.ca/purple-ribbon-taskforce.php

“Talk About It” is available to view on the City’s website at: http://www.charlottetown.ca under the Quick Link – Purple Ribbon Taskforce.
The video is also available on Vimeo through: http://vimeo.com/80328623


Media contact:

Alicia Packwood
Project & Communications Coordinator
City of Charlottetown


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