↗ Participate in PEI has planned a marketing effort for June 2009 to encourage a new intake of applicants, and the effort will highlight the need for women on ABCs, including as chairs. A new application form will invite applicants to identify under-represented groups they are a part of.
↗ Almost 30% of applicants to Participate in PEI since April 2008 have been women. (This is an increase over last year, but there were many more total applicants last year than this year.) Close to 40% of appointees since April 2008 have been women, a small decline over last year but based on fewer appointments. Participate in PEI continues to seek a 50/50 gender balance in appointments, as well as appointments of chairs and vice-chairs, and we congratulate the office for continued attention to this item.
↘ Women and under-represented groups face societal barriers to nominating themselves through the Participate in PEI process. Because of these barriers, the number and proportion of women who put their names forward is not likely to increase much “naturally.” Active recruitment strategies are needed to ensure more equal representation, and a marketing strategy all by itself is not enough. Recruitment could include outreach, such as organizing and offering an “Introduction to ABCs” session that could be presented across the province. Additionally, the Participate in PEI office needs also to put a priority on appointing more women in non-traditional areas for greater equity.
This is an excerpt from the PEI Advisory Council on the Status of Women 2009 Equality Report Card for PEI, released in June 2009 and based on information updated to May 30, 2009.